This article
This article caught my attention this morning, and it is well worth reading.
Here’s a snippet:
Nearly every company is trying to get smarter about the way data is collected and evaluated. From gaining a better understanding of customer behavior to predicting the performance of new products to optimizing their workforce, most organizations are using advanced data analysis to inform their strategies and boost performance. . . But despite sizable investments in hardware, software and people, many of these organizations are not realizing the return they hoped for.